Athletes sign on to invest in Kodiak

PARK CITY, UTAH — Kodiak, whose portfolio contains meals that includes 100% entire grains and excessive protein, has secured an funding from Patricof Co, a specialised non-public funding platform for skilled athletes. Monetary particulars of the funding weren’t disclosed.

Athletes collaborating within the funding spherical embrace Nationwide Soccer League gamers Joe Burrow and Travis Kelce, Nationwide Basketball Affiliation participant Rudy Homosexual, former Main League Baseball participant CC Sabathia, tennis participant Sloane Stephens and several other dozen different athletes.

Patricof joins current investor L Catteron, which acquired Kodiak final 12 months.

Primarily based in Park Metropolis, Utah, Kodiak gives an assortment of entire grain pancake and waffle mixes, frozen waffles and pancakes, oatmeal, baking mixes and snacking merchandise. The corporate is led by co-founder and chief government officer Joel Clark and co-founder and president Cameron Smith. Merchandise are offered in 26,000 doorways nationwide.

“Via this long-term partnership, we not solely have a possibility to gasoline notable gamers and insiders inside the sports activities world who’ve discovered their recipe for fulfillment, however we’re additionally connecting them immediately with our mission to encourage more healthy consuming and lively residing,” Mr. Clark mentioned.

Along with the funding, Patricof mentioned it’ll collaborate with Kodiak to create an Athlete Advisory Council, facilitating quarterly conferences between the athlete buyers and c-level executives to co-create new meals merchandise, advertising campaigns and sustainability initiatives.

Patricof’s different investments within the meals and beverage area embrace Irvine, Calif.-based Orgain, a plant-based vitamin firm that manufactures and markets powders, ready-to-drink drinks and vitamin bars, and Day by day Harvest, a New York-based producer of plant-based frozen meals. Source

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