Au Bon Pain unveils new design for its bakery-cafes

DALLAS — Au Bon Ache, a subsidiary of Ampex Manufacturers, plans to transform its bakery-cafes to accommodate shoppers’ busy life and rising want for comfort. The redesigned shops will embody a brand new ordering station, a self-serve bakery and to-go areas so as to add efficiencies, the corporate stated.

The brand new structure has been designed for purchasers “who wish to ‘get out and in’ with great-tasting gas for his or her day,” in line with Au Bon Ache. The corporate stated it plans to roll out the brand new design to its shops companywide in 2023 as a part of its “Again to Brilliant” marketing campaign.

“Enhancing the look of our places is crucial to our ‘Again to Brilliant’ marketing campaign,” stated Ericka Garza, president of Au Bon Ache. “We got down to construct on our promise to serve scrumptious meals in a pleasant, quick and clear atmosphere and create an distinctive visitor expertise. The Cafe of the Future visually represents our model’s goal.”

The brand new design continues momentum began in July 2021, when Ampex Brands acquired Au Bon Pain and Tabbassum Mumtaz, chief govt officer of Ampex, pledged “to guide the bakery-cafe section into the long run.” As a part of the transaction, Ampex acquired Au Bon Ache’s 171 places in addition to franchising rights to an extra 131 places. 

The corporate stated this summer season an present Au Bon Ache franchisee signed a 10-unit growth settlement within the northeast, which was the fourth franchise settlement inked since Ampex assumed possession final 12 months. By the tip of 2022, the corporate stated it is going to open 5 corporate-owned bakery-cafes and 6 franchise places, together with 5 websites and 5 remodels in Thailand.

“Our new cafes give on-the-go visitors what they crave and deserve — handcrafted, scrumptious meals, quick — whereas providing a stunning area for visitors that wish to keep for a bit,” Ms. Garza stated. “Enjoyable particulars, like a candy bonjour on the entrance, remind visitors of our legacy as a French-style bakery, to which we stay true.”

The corporate described the newly designed bakery-cafes as intuitive to navigate, “with product placement and distinguished wayfinding signage all through the ordering course of, whereas the hand painted flooring and wall signage name out the bakery’s French roots.” The brand new design will provide each indoor and out of doors seating.


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