Barilla rolls out new logo, pasta brand

PARMA, ITALY — Barilla Group is marking its 145th anniversary with the debut of a brand new visible identification, together with a brand new emblem and sustainable packaging, in addition to a brand new product launch. The brand new emblem encompasses a deeper purple tone and contains the 12 months of the corporate’s founding, 1877. In the meantime, the corporate is rolling out Al Bronzo, a brand new vary of pasta that Barilla says attracts from the custom of the bronze die technique, “for an much more intense roughness and style.” The brand new pasta can be packaged in vibrant purple containers, which can distinguish the model from Barilla’s conventional pasta in darkish blue containers. Barilla additionally stated it’s eliminating the plastic window on its pasta merchandise.

“This new visible identification and sustainable dedication brings the Barilla model one step nearer to the imaginative and prescient we have now for the long run: pasta as an indication of affection not just for the folks but additionally for the planet that may be achieved by small on a regular basis adjustments,” stated Gianluca Di Tondo, international chief advertising officer at Barilla. “Immediately we rejoice our 145 years heritage, whereas adapting to the challenges of our time and evolving with folks.” Source

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