DKB organic snack bars gain national distribution

THOMASVILLE, GA. — A 12 months after launching in two check markets, Dave’s Killer Bread Natural Snack Bars are rolling out nationwide.

“By the top of 2022, ‘BreadHeads’ — and new shoppers alike — can snag a field of Cocoa Brownie Blitz, Path Combine Crumble, or Oat-Rageous Honey Almond in nationwide retailers,” the corporate famous in a Dec. 20 LinkedIn posting.

The nationwide rollout follows testing in Houston at H-E-B Markets and in Maryland/Washington at Large Meals shops.

In an investor convention name Feb. 11 by A. Ryals McMullian, president and chief government officer of Thomasville-based Flowers, the natural snack bars were said to be part of an initiative to introduce products beyond traditional baked foods, a transfer that has been the topic of hints from Flowers for a few years.

In Could 2017, when Mr. McMullian was promoted to chief technique officer, the corporate introduced a strategic crucial to “capitalize on product adjacencies.” Quite a few potential classes have been recognized, together with “wholesome snacking.” When his elevation to CEO was introduced in February 2019, Mr. McMullian dedicated to taking the “crucial steps to higher place Flowers for future development in a dynamic enterprise atmosphere by strengthening vital brand-building capabilities, shifting into rising adjoining segments.”

The transfer into snack bars showcases Flowers’ competency to develop new merchandise, Mr. McMullian stated in his remarks Feb. 11. He famous that the transfer into snack bars adopted a collection of line extensions that demonstrated the DKB model might achieve product strains past sliced bread. He stated the corporate’s “new agile innovation group” is “tasked with accelerating the event of really revolutionary new merchandise which might be outdoors of our core classes.”

“DKB’s model energy allows it to develop to totally different classes in ways in which different manufacturers can’t,” Mr. McMullian stated. “When our loyal DKB shoppers, affectionately generally known as ‘BreadHeads,’ expressed a want for DKB merchandise past loaf bread, we launched bagels, English muffins and burger buns, all of which have been met with robust demand. That success gave us the arrogance to develop the product line past bread. The snack bars are being examined in a number of markets and have proven robust preliminary outcomes which might be exceeding our personal expectations. We’re excited concerning the promise of those new merchandise and the potential for added developments from our agile innovation group. Our pipeline is full, and we plan to deliver extra innovation to market later this 12 months.”


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