AMERSFOORT, THE NETHERLANDS — FrieslandCampina Elements revealed a report centered on 5 tendencies set to drive the meals, beverage and complement industries in 2022. Titled “Shaping the way forward for vitamin,” the report affords insights into client analysis to assist manufacturers determine areas for innovation and new product improvement.
Planet-forward vitamin is a key pattern, with 65% of customers believing meals and vitamin manufacturers ought to do extra to guard the planet, in accordance with the report. The corporate harassed that constructing belief by way of transparency might be important for manufacturers as customers grow to be more and more ethically and environmentally aware.
Resilience is one other pattern, stemming from the stress created by the pandemic. FrieslandCampina predicted customers in 2022 will search to recuperate and shield their futures by constructing extra resilience in each physique and thoughts. Sixty p.c of customers mentioned enhancing their basic wellness is a predominant precedence, with sleep, temper and bodily health on the prime of the agenda, in accordance with the report. A associated pattern is intestine well being, with two in three customers recognizing intestine well being as a key a part of reaching general well-being.
Different tendencies recognized within the report embody flexitarian existence, pushed by extra customers incorporating plant-based elements into their weight loss plan alongside conventional protein sources, and wholesome growing old, pushed by a worldwide inhabitants that’s getting older.
“COVID-19 has put well being and wellness issues entrance of thoughts, each for the person and for the collective international inhabitants,” mentioned Vicky Davies, international advertising and marketing director for efficiency, lively and medical vitamin at FrieslandCampina. “On the similar time, the pandemic has sharpened deal with sustainability and the way environmental well being influences our present and future well-being. It’s essential for manufacturers to embrace and steer these tendencies.”