Goodman Gluten Free enters brown-and-serve rolls category

MADISON, CONN. — Goodman Gluten Free, a producer of gluten-free, dairy-free, peanut-free and soy-free baked meals, has entered the brown-and-serve dinner rolls class.

The corporate’s new Brown & Serve Dinner Rolls come six to a package deal and warmth to golden brown in simply seven minutes, in line with the corporate.

“We have been impressed by current outcomes of the Meals Advertising Institute (FMI) ‘Staying Robust With Household Meals’ Barometer, an essential FMI client survey that tracks household meal behaviors,” mentioned Bob Goodman, founder and chief government officer of Goodman Gluten Free. “Knowledge confirmed 87% of shoppers are cooking with their households the identical quantity or greater than earlier than the pandemic. On the similar time, survey knowledge confirmed meal preparation time is getting faster. The dinner roll is a household meal staple, and our Brown & Serve Dinner Rolls improve the household meal event shortly and conveniently.”

Mr. Goodman mentioned the rolls already are in two main grocery store chains and “are promoting properly, together with sturdy reorders.”

“We imagine gross sales will proceed to develop as giant numbers of shoppers now make money working from home and more and more eat at residence,” he mentioned.

Along with rolls, Goodman Gluten Free bakes bread, brownies, cookies, cupcakes, muffins, pies and snack truffles.

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