CHICAGO — Hometown Meals Co. is giving its Hungry Jack model a makeover, launching new packaging, a renovated web site and reformulated pancake mixes.
As a part of the refresh, Hungry Jack’s packaging has been redesigned to characteristic “a bolder and extra fashionable design that signifies the place the model stands at the moment,” the corporate stated. In the meantime, the model’s pancake mixes have been reformulated with no synthetic colours, flavors or preservatives.
The corporate stated the up to date look and “made with out” messaging will enchantment to new customers whereas retaining followers of the Hungry Jack model.
“Hungry Jack has been a Sunday staple for 70 years and this model refresh meets our clients the place they’re at the moment,” stated Dan Anglemyer, chief operations officer at Hungry Jack. “The extra fashionable packaging supplies a better shelf presence and the ‘made with out’ product advantages featured prominently will guarantee our place on the desk for a few years to come back.”
The Hungry Jack model was acquired in 2018 as a part of Hometown Meals Co.’s acquisition of the US baking enterprise of J.M. Smucker Co. Smucker had acquired the Hungry Jack model as a part of its 2004 acquisition of Minneapolis-based Worldwide Multifoods Corp.