Juicy Juice maker acquires children’s lemonade brand

STAMFORD, CONN. — American Beverage Corp. has acquired Poppilu, a kids’s lemonade model based by a meals trade veteran turned entrepreneur. Monetary phrases of the transaction weren’t disclosed.

Chicago-based Poppilu provides a line of reduced-sugar, natural lemonade packaged in pouches and obtainable in authentic lemon, blueberry and peach lemonade flavors. The merchandise are bought nationwide at Walmart and Goal shops and regional grocery chains together with H-E-B, Cease & Store, Big Eagle and others. Previous to launching Poppilu, founder and chief govt officer Melanie Kahn held numerous advertising and model administration roles at corporations together with Kraft Meals, Sara Lee and Coca-Cola’s fairlife enterprise.

American Beverage Corp. is an entirely owned subsidiary of Harvest Hill Beverage Co., which is majority owned by personal fairness agency Brynwood Companions and produces Sunny D and Juicy Juice, amongst different beverage manufacturers.

“Poppilu makes an important addition to our current portfolio and helps increase our sturdy basis of children’ drinks,” stated Ilene Bergenfeld, chief advertising officer of Harvest Hill Beverage Co. “We’re particularly excited that the product was crafted by a mother with children in thoughts, which comes by means of within the daring style and better-for-you advantages that may resonate with shoppers.”

In a video shared on LinkedIn, Ms. Kahn stated the acquisition is “big information for us.”

“It’s been six years within the making rising this incredible enterprise, and we’re thrilled that the makers of Juicy Juice consider in it and are able to take it on for the following section of progress,” she stated.

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