King’s Hawaiian buys beverage startup

HONOLULU — King’s Hawaiian, the family-owned bakery and restaurant firm, is buying Shaka Tea, a Hilo, Hawaii-based beverage model. Monetary phrases of the transaction weren’t disclosed.

Based in 2016, Shaka Tea sources māmaki leaves, a plant discovered solely within the Hawaiian Islands, straight from native farmers at premium costs. Planting māmaki helps restore native ecosystems, in keeping with the corporate, and the crop could also be harvested year-round, which advantages the native financial system. The bottled drinks additionally comprise different domestically grown elements comparable to ʻōlena, Hawaiian turmeric. Flavors embody pineapple mint, mango hibiscus, guava gingerblossom and lemon lokelani. Merchandise are bought nationwide and in Japan.

Following completion of the transaction, Shaka Tea staff and administration crew will stay at headquarters in Hilo. Co-founders Bella Hughes and Harrison Rice will turn into head of mission and innovation and president, respectively.

“Shaka Tea represents a blueprint of learn how to domesticate a profitable enterprise whereas honoring sustainable rising practices and bringing an amazing tasting, distinctive, and superior wellness product to folks all over the world,” mentioned Mark Taira, chief government officer of King’s Hawaiian, “It’s taken 70 years to construct King’s Hawaiian into what it’s as we speak, and we’re past excited to share what we’ve discovered and to have the ability to help the expansion of the following technology of meals manufacturers from Hawaii.”

King’s Hawaiian, identified for its candy rolls and different baked meals, was based in 1950. This partnership demonstrates its dedication to Hawaii manufacturers and opens alternatives for future Hawaiian meals and beverage collaborations, in keeping with the corporate. Source

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