New name for pancake/waffle mix maker

TUKWILA, WASH. – Ninety years after the corporate was established in Seattle, Continental Mills, Inc, the maker of Krusteaz mixes, is altering the corporate identify to The Krusteaz Co.

Saying the brand new identify Sept. 14, Krusteaz mentioned the change represents a nod to its manufacturers’ entrepreneurial roots, “notably (Rose) Charters’ innovation of the world’s first just-add-water pie crust in 1932, that are woven into the DNA of the corporate.”

A 3rd-generation, family-owned enterprise, The Krusteaz Co. makes Krusteaz model pancake and waffle, baking and different mixes; Kretschmer wheat germ, Albers corn meal and grits; and Alpine cider mixes. Different merchandise the corporate gives embrace WildRoots path mixes and Buck Wild snacks.

“Our mission as a corporation is to construct probably the most beloved and wow-inspiring manufacturers within the business, together with Krusteaz as our flagship model,” mentioned Andy Heily, president and chief govt officer of Krusteaz. “We are saying that Krusteaz is ‘by makers for makers’ and our 800-plus workers are makers, rooted in a spirit of fierce satisfaction. This identify change is as a lot about honoring our previous as it’s about wanting ahead to a future constructed on a tradition of ingenuity that can proceed to ship a few of the most beloved and trusted manufacturers.”

Krusteaz operates vegetation at Kent, Wash.; Effingham, In poor health.; Manhattan, Kan.; and Hopkinsville, Ky.

Reflecting on the corporate’s ninetieth anniversary and its origins, Mr. Heily added, “What strikes me, conjures up me actually, is that our first product, the Krusteaz pie crust, hit grocery cabinets within the early Nineteen Thirties, when Seattle was within the grip of the Nice Melancholy. Ingenuity within the face of problem has at all times been our manner, and I do know right this moment as customers face pressures from all sides, together with rising grocery prices, we wish to proceed to search out methods to encourage them. We’re a household of makers, who hopes that when households open their pantries, seeing one in every of our merchandise is a second of pleasure and risk.” Source

Leave a Reply

Your email address will not be published.