Popcornopolis teams with Takis on new product

LOS ANGELES — Two Grupo Bimbo SAB de CV snack manufacturers have partnered to create a brand new popcorn providing.

Prepared-to-eat popcorn model Popcornopolis and snacks maker Takis have launched Popcornopolis Takis Fuego, a popcorn that includes a mix of sizzling chili pepper and lime dusted throughout non-GMO corn. The popcorn shall be packaged in Popcornopolis’ cones and have purple and purple branding.

“Popcornopolis is all about delivering wildly scrumptious flavors and bringing a pop of pleasure to our shoppers,” stated Daniela Simpson, chief advertising and marketing officer of Popcornopolis. “We’re thrilled to be partnering with Takis, increasing our taste profiles with such an iconic model and reaching new audiences, whereas offering much more shoppers with a way of enjoyment.”

Sandra Kirkpatrick, advertising and marketing director of salty snacks at Barcel USA, a division of Grupo Bimbo, added, “At Takis, we’re all the time on the lookout for new methods to disrupt the salty snacking class, and collaborating with one of many fastest-growing popcorn manufacturers at grocery and mass retail makes Popcornopolis the best accomplice. With distinctive packaging and much more Fuego seasoning in every chew, we’re excited to innovate in a method that we all know our shoppers will love.”

The brand new popcorn shall be out there at popcornopolis.com in addition to at Walmart, Sam’s Membership, 7-11, Goal, HEB and Meier for a steered retail worth of $4.98 to $5.99.

Grupo Bimbo entered the popcorn class in October 2021 through the acquisition of Popcornopolis from non-public fairness agency NexPhase Capital, LP.


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