Puratos refreshes identity with new logo, tagline

GROOT-BIJGAARDEN, BELGIUM — The Puratos Group has debuted a brand new model identification that includes a brand new brand, colours and tagline, “Meals innovation for good.”

Puratos mentioned the brand new tagline encapsulates its ambition to proceed and additional improve its optimistic international influence.

The brand new brand nonetheless consists of Puratos’ acquainted unicorn, however the unicorn now faces ahead. The emblem additionally now’s crimson, which the corporate mentioned represents its “ardour, dedication and dedication.” The emblem beforehand featured a gold unicorn with the corporate’s title in maroon above the tagline “Dependable companions in innovation.”

“Our new identification underlines our unwavering dedication to our clients, workers, companions and shoppers, and to additional accelerating the expansion of our enterprise and our clients’,” mentioned Sophie Blum, chief advertising and marketing officer. “Because the implementation of our new identification begins, our worldwide group of recent entrepreneurs will leverage information, digital and synthetic intelligence instruments and methods to interact and assist our clients, serving to them efficiently keep forward of the curve by collaboratively creating progressive meals options for the well being and well-being of individuals all over the place.”

Ms. Blum mentioned Puratos’ efforts to create optimistic international change are far reaching.

“Sustainable entrepreneurship has been excessive on our agenda for a few years,” she mentioned. “We consider that, as a accountable meals enterprise, you will need to ship life-changing social contributions wherever we function. We have already got a spread of initiatives in place to assist this. Our Bakery Colleges present children with high quality training and create the abilities wanted inside the trade, whereas our Cacao-Hint program helps cocoa farmers worldwide improve their earnings, due to the manufacturing of superior-tasting chocolate by way of the mastering of the fermentation course of.  These are simply two examples of how we’re fulfilling our deep-rooted ambitions to implement and cling to a sustainable, respectful and balanced working mannequin and we’ll proceed working towards this in 2022 and past.”

Puratos late final monthannouncedplans to open a brand new baking college in Pennsauken, NJ, its first location in the USA. Source

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