Rule Breaker Snacks raising capital to support ‘Shark Tank’-sparked growth

BROOKLYN, NY. — Rule Breaker Snacks, a Grupo Bimbo-backed model of allergen-free baked meals, has launched an fairness crowdfunding marketing campaign to fulfill demand sparked by a “Shark Tank” look final 12 months.

Based in 2014, Rule Breaker Snacks produces plant-based brownies and blondies formulated with chickpeas and dates. The merchandise are free from wheat, gluten, dairy, eggs, tree nuts, peanuts, soy, fish, shellfish, coconut, sesame, preservatives and synthetic flavors.

Throughout her pitch on “Shark Tank,” founder and chief govt officer Nancy Kalish didn’t obtain a deal from the panel of multimillionaire and billionaire traders; nevertheless, the model’s gross sales skyrocketed following the airing of the episode. Shortly thereafter, Bimbo Ventures introduced a minority funding within the firm, marking Rule Breaker Snacks’ first exterior funding.

Rule Breaker Snacks has set a purpose to lift $25,000 to $1.07 million via its fairness crowdfunding marketing campaign at republic.com/rule-breaker. The corporate plans to develop and launch new merchandise, enhance digital advert spend and increase nationwide and world distribution within the close to time period.

Beforehand, the corporate created a Kickstarter marketing campaign to develop and commercialize a line of soft-baked bites. Rule Breaker Snacks presently sells its merchandise in additional than 3,500 retail shops and is about to increase to 4,800 by the tip of the 12 months. Direct-to-consumer gross sales account for almost half its income. The corporate is projecting complete gross sales of $2.2 million in 2022, in contrast with 2021 gross sales of $1.3 million and 2020 gross sales of $444,000.  Source

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