KANSAS CITY — New plant-based product formulations proceed to populate new product introductions, regardless of a slight decline in market penetration.
Within the second quarter of 2022, the Brightfield Group’s client insights platform discovered the portion of consumers buying plant-based creamers fell 25% within the second quarter of 2022, whereas these buying plant-based sausage and fish options fell 17%. Penetration additionally declined for dairy-free yogurt (down 9%), dairy-free cheese (down 8%), burger options (down 7%), rooster options (down 6%) and dairy-free ice cream (down 3%). Solely plant-based frozen meals and plant-based bacon noticed modest positive aspects, up 5% and 1%, respectively.
“Folks report utilizing plant-based as a result of they consider it’s higher for his or her well being and higher for the planet, however we’ve actually seen these sentiments contract amongst many client segments,” mentioned Bethany Gomez, managing director at Brightfield, in a September interview.
Regardless of second-quarter outcomes, 2023 pattern predictions supply a optimistic outlook within the plant-based class. Market researcher Mintel recognized 4 key developments for the approaching yr, together with a client need to remain sharp.
“Focus and productiveness are the following psychological and emotional well-being functionalities that buyers will likely be looking for,” mentioned Rebecca Vella, director of insights at Mintel Meals & Drink. “Customers will search for food and drinks that affect cognitive capability, handle stress ranges and optimize mind perform. Count on to see manufacturers selling the mind boosts out there from acquainted energizing elements, comparable to plant-based elements like fruits, greens and legumes and caffeine (sparsely). However analysis will likely be wanted to show to shoppers that the vary of pure and useful elements from B nutritional vitamins to nootropics ship on their cognitive well being guarantees.”
Sustainable meals expertise firm Sophie’s BioNutrients collaborated with the Danish Technological Institute to make a chlorella-based, vegan-friendly ice cream.
The plant-based frozen dessert was produced utilizing a dairy-free chlorella protein focus developed by Sophie’s BioNutrients, which grows microalgae to provide protein.
“Microalgae is likely one of the most nutrient-rich and versatile sources on the planet,” mentioned Eugene Wang, cofounder and chief government officer of Sophie’s BioNutrients. “At present we’ve got proven one other side of the limitless potentialities this superfood can supply — a dairy and lactose-free different to ice cream that, because of microalgae, affords the next diet content material than most out there dairy-free options.”
Bigger corporations are including plant-based variations of their in style merchandise, together with the Bel Group and Kraft Heinz Co.
The Bel Group added plant-based types of its Laughing Cow model. The Laughing Cow Plant-Primarily based cheeses are licensed vegan and had been developed to duplicate the “spreadability” related to the model’s authentic dairy-based product.
After a two-year growth course of, Kraft Heinz’s Philadelphia Cream Cheese model launched its first ever plant-based unfold, aiming to succeed in the 52% of shoppers wanting so as to add extra plant-based meals to their common food regimen, in keeping with the corporate.