Strong consumer interest seen in Mondelez snacking survey

CHICAGO — Rising prices and financial setbacks haven’t been sufficient to discourage sturdy client curiosity in snacking, based on Mondelez Worldwide, Inc.’s fourth annual State of Snacking report. The report, launched Jan. 16, analyzed world client snacking habits and choices.

Total, the report revealed a maintained curiosity in snacking that continues to extend. Like within the 2021 report, 64% of customers proceed to prioritize snacking all through the day over customary mealtimes. One other continued pattern is conscious snacking, however this yr with an emphasis on environmental consciousness versus 2021’s concern with vitamin and performance.

The annual State of Snacking report is accomplished in partnership with The Harris Ballot, which gathered information from 1000’s of customers throughout 12 nations. As well as, this yr’s report comprises analysis from polling firm Ipsos in partnership with The Meals Institute.

A number of the report’s key insights this yr pointed to the persistent recognition of snacking regardless of financial impediments, and confirmed a rising curiosity in environmentally and socially aware snacking. Though 89% of customers expressed concern for rising costs, 75% reported that they “all the time discover room in (the) finances for snacks.” Sixty-nine p.c of customers mentioned sustainable packaging will increase the enjoyment of consuming a snack and 64% would pay extra for snacks made utilizing environmentally aware elements and processes. Simply forward of environmental consciousness, 65% of customers would pay extra for snacks containing ethically sourced elements, based on the report.

“Our State of Snacking report confirms that in these making an attempt occasions, customers world wide view their favourite snacks as reasonably priced and crucial indulgences,” mentioned Dirk Van de Put, chairman and chief govt officer of Mondelez Worldwide. “Snacking continues to be a manner for customers to attach or to get pleasure from a second of enjoyment of their day, additional demonstrating our perception that each snack may be loved in a conscious manner.”

As snacking continues to override three customary mealtimes, so too the definition of snacking continues to evolve and increase. Seventy-nine p.c of customers snack to attach with others and 71% agree that “sharing snacks with others is my love language,” based on the report. This proportion grows to 79% amongst millennials. Whereas 68% of world respondents mentioned their households sit right down to snack collectively at the least as soon as every week, some nations polled notably excessive on this class, together with Mexico at 86% and India at 88%.

In comparison with the ballot outcomes from 2019, respondents in 2022 confirmed an general enhance in weekly snacking throughout the board, notably within the baked meals sector. Seventy-nine p.c of customers mentioned they eat bread, rolls and wraps as snacks at the least as soon as weekly in contrast with 73% in 2019. The pattern repeated throughout classes, with 65% consuming cookies and candy biscuits at the least as soon as weekly (vs. 60% in 2019), 55% consuming savory biscuits and crackers (vs. 51%), 53% consuming crisps, popcorn and pretzels (vs. 48%), and 51% consuming cake and bakery sweets (vs. 49%).

Eighty-two p.c of customers world wide reported being extra finances aware when shopping for meals than they had been a yr in the past and 56% reported paying extra for groceries. Nonetheless, whereas 56% of respondents mentioned they’re spending extra on contemporary meals and produce than they did a yr in the past, solely 44% mentioned they’re paying extra for snacks, based on the report. The consolation of snacking seems to override financial disruptions based on the ballot’s information. Seventy-five p.c of customers mentioned snacks are the “one factor” they’ll rely on throughout troublesome occasions. This quantity rose to 69% amongst Gen Z and 73% amongst millennials.

On the sustainability entrance, 70% of customers consider that plant-based snacks are higher for the setting in the long term. Seventy p.c of customers additionally agreed that they prioritize buying snacks with much less plastic packaging. Throughout age teams, 63% of respondents mentioned that snacks with a better environmental affect ought to correspond with increased costs. This proportion elevated to 69% amongst Gen Z and 70% amongst millennials.

Eighty two p.c of customers wished that extra firms utilized biodegradable packaging for snacks and 61% agreed that they’d pay a small carbon tax to assist firms offset their environmental affect. Among the many surveyed, 66% mentioned they search out snacks that work to attenuate their environmental affect. This proportion elevated to 72% for Gen Z and millennials. Globally, 70% of customers consider that plant-based snacks are extra environmentally pleasant and this perception elevated to 80% for customers in Asia Pacific and 78% in Latin America, based on the examine.

Greater than 35% of customers reported that they already had tried a model of their favourite snack that substituted plant-based elements rather than meat or dairy, whereas 64% mentioned they’d be prepared to attempt. Globally, 58% of customers are making an effort to eat much less meat and 49% are making an effort to eat much less dairy.

“As we speak’s client is extra aware than ever about their consumption — and that features well being and well-being, in addition to the affect on the planet,” mentioned Martin Renaud, chief advertising and marketing and gross sales officer at Mondelez Worldwide. “The findings of this report proceed to assist inform our technique as a world snacking chief with a give attention to chocolate and biscuits and a dedication to conscious and sustainable snacking.”  Source

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