CHICAGO — YouTuber Jimmy Donaldson has launched Feastables, a brand new snack model rooted in “gamified experiences.”
The primary product within the line is the MrBeast Bar, which takes its title from Mr. Donaldson’s nickname, MrBeast. The brand new gluten-free chocolate bars can be found in three flavors: unique chocolate, almond chocolate and quinoa crunch chocolate.
To advertise the model, Feastables will search to interact with shoppers by means of sweepstakes, video games and YouTube movies. Among the many instantaneous win prizes Feastables plans to provide away are a Tesla, Sea Doos, Tremendous 73 Electrical Bikes, Artesian Builds gaming computer systems, a lifetime of chocolate from Gopuff, money costs and MrBeast merchandise.
Whereas Mr. Donaldson is Feastables founder and “artistic visionary,” the corporate’s technique is being led by Jim Murray as chief government officer. Previous to becoming a member of Feastables, Mr. Murray was with RXBAR, the place he was president and chief monetary officer. Earlier, he spent almost 4 years at PepsiCo, Inc. in senior administration roles. Source